British Airways is giving its business class passengers something new to look forward to on flights out of London Gatwick. Beginning October 26, 2025, travelers flying Club World will receive redesigned amenity kits that fuse British creativity with a sustainability-first mindset.
The refreshed collection isn’t just another upgrade in packaging, it’s a quiet statement about where BA is steering its premium product: toward meaningful luxury.
What’s Inside British Airways’ New Amenity Kits
Each new kit has been crafted in partnership with anatomē, a London-based wellness brand known for botanical skincare, and Rise Art, the platform that connects travelers to emerging British artists.
Four limited edition designs each featuring artwork from artists Amelia Coward, Charlotte Roseberry, Kit Boyd, and Naomi Edmondson will be introduced exclusively on Club World flights departing from London Gatwick.
Inside, passengers will find:
- anatomē’s Hydrating Face Moisturiser (10 ml) and Multi-Balm (3 ml)
- a bamboo toothbrush and paper-wrapped dental kit
- recycled polyester socks, ear plugs, and a soft eye mask
It’s the kind of thoughtful, design-led presentation that makes an impression before the first meal service even begins.
The new bags are made entirely from recycled fabrics, reflecting BA’s ongoing “Better World” sustainability program. By replacing plastic wraps with paper and introducing natural materials like bamboo, the airline expects to remove more than 26 tonnes of single-use plastic every year.
This is not just a visual update; it’s an operational statement. Every detail—right down to the socks—has been reconsidered for a lower environmental footprint. For a legacy carrier known for tradition, this marks a noticeable turn toward a cleaner, more modern brand of luxury.
“We want every detail of the journey to reflect British Airways’ evolving identity—rooted in design, wellness, and responsibility,” said Calum Laming, BA’s Chief Customer Officer, in the official press release.
A New Layer to the Business Class Experience
For many frequent flyers, the amenity kit is more than a small pouch—it’s a tactile symbol of the airline’s service philosophy. With the new collection, British Airways is signaling a pivot from purely functional to emotionally resonant design.
These are collectible pieces, each telling a story through art and texture. The use of British talent ties the airline’s image closer to homegrown creativity, while the anatomē partnership brings a wellness angle in line with today’s traveler expectations; hydration, balance, and self-care, even at 35,000 feet.
Why Launch at Gatwick?
The choice of Gatwick for the debut isn’t arbitrary. The airport has become a hub for BA’s leisure-oriented long-haul routes, serving destinations like the Caribbean, Florida, and North America. Rolling out the new kits here first allows the airline to test passenger reception on diverse, often high-yield routes before a broader rollout.
For travelers, it also adds an element of exclusivity: Club World guests departing from Gatwick this autumn will be the first to experience a glimpse of British Airways’ refreshed brand direction.
How It Stacks Up Against Competitors
Airline amenity kits have evolved into status symbols, and carriers from Emirates to Qatar Airways have turned them into miniature showcases of luxury branding. Where others partner with fashion houses, British Airways has taken a more artful and responsible approach.
The result is something distinctly British—creative, understated, and sustainable. It’s less about logos and more about craftsmanship. That subtle difference could help BA carve out a niche between high-end flash and practical comfort.
What It Means for Business Class Travelers
For those flying Club World from Gatwick, the upgrade is both tangible and symbolic. The moisturisers genuinely help with in-flight dehydration. The reusable pouch feels durable enough to keep. And the collaboration with British artists gives passengers something to talk about long after landing.
It’s a small gesture that adds emotional weight to the journey, reminding passengers that British Airways is listening, adapting, and evolving its premium experience to meet modern expectations.
British Airways has spent the past few years refining its premium offering from updated Club Suites and refreshed lounges to menu overhauls and now, amenity kits that merge style with sustainability.
If this rollout performs well, it’s likely we’ll see similar designs appear across Heathrow and other long-haul routes in 2026. For now, Gatwick flyers get the first look at what BA’s next chapter of business-class luxury looks like: one built on British creativity and conscious comfort.
Bottom Line
The new business class amenity kits at Gatwick are a perfect microcosm of British Airways’ current trajectory, less ostentatious, more thoughtful, and unafraid to evolve. Travelers might come for the comfort, but they’ll remember the feeling of flying with an airline that treats sustainability and design as inseparable parts of the same story.
I’m an aeronautical engineer (B1.1 License), a fan of travel, technology, and entrepreneurship. I’m also interested in writing and programming.